What Is Visual Merchandising?

A visual merchandiser oversees and coordinates the display exhibits in all parts of a retail store. You decide the theme and feel of a store, then evoke that environment through visual displays.

Sponsored - 3 days ago - save job. The Fashion Retail Academy offers a Level 4 Diploma in visual merchandising, which includes a work placement. If based within a head office or field team it may be a requirement to visit stores in the field, which means time spent away from home.

Assistant visual merchandiser salaries will typically start between £12, and £18,, depending on experience and in-store or field function. Experienced or management roles can attract starting salaries of £20, to £27, with senior levels starting at around £30,
The role of Visual Merchandiser is creative and fast-paced. You will train, motivate and coach your colleagues to constantly think commercially. When you’re good at what you do, there are endless career opportunities within H&M.
Visual merchandising team members contribute to the advertising, marketing, and sales efforts of a retail location by designing, developing and taking charge of the visual look of .
Visual merchandising is the practice in the retail industry of developing floor plans and three-dimensional displays in order to maximize sales. [1] [2] Both goods and services can be displayed to highlight their features and benefits.
The use and manipulation of attractive sales displays and retail floor plans to engage customers and boost sales ingmecanica.ml visual merchandising, the products being sold are typically displayed in such as way as to attract consumers from the intended market by .
Find Schools, Degrees or Programs

Visual Merchandiser

Visual merchandising is a profession that involves displaying merchandise and décor in a store in a way that elicits a positive image of the store, gets customers' attention and entices them to buy. Read on for more details about virtual merchandising, and get an overview of .

Collaborated with cross functional team members to develop individual action plans for each store to meet stated business deliverables and "KPI"s. Participated, created, and supported in-store events related to new store openings, new product launches, and seasonal events. Executed merchandising and floor moves based on seasonal changes, business needs, and trends. Ensured compliance with objectives by training management and staff in the PANDORA way of selling, product knowledge, company background, and key performance indicators.

Used company training materials and created account specific materials. Created displays within 16 rotating glass cases throughout two malls. Composed original window displays in vacant inline stores within the malls. Installed and maintained holiday decorations including a full Christmas photo set with foot tree and two Easter sets. Participated in Marketing events as photographer and coordinator for children's crafts area. Health Science With An Emphasis.

Manage a staff of 10 individuals in the area of sales, customer service, cash management, budgeting, sales forecasting, - Restructured overall store layout and merchandising standards to improve brand image and increase sales. Targeted and partnered with over 35 manufactures and vendors to expand product assortment at retail. Identified and capitalized on opportunities to increase revenue and growth and expand market presentation through social media, web design, and advertising campaigns.

Bachelor of Fine Arts. Partnering with store and district management adapted visual direction to the store's needs, layout and best sellers driving sales through strategic merchandise placement. Choosing a course Getting into university Student loans and finance. University life Changing or leaving your course Alternatives to university. Jobs and work experience Search graduate jobs Job profiles Work experience and internships Employer profiles What job would suit me? Getting a job CVs and cover letters Applying for jobs Interview tips Open days and events Applying for university Choosing a course Getting into university Student loans and finance University life Changing or leaving your course Alternatives to university Post a job.

View all retail vacancies. A flair for fashion or brands and the understanding of how to present an easy-to-buy look to customers is the basis of a visual merchandiser's skillset As a visual merchandiser, you'll develop, deliver and communicate visual concepts and strategies to promote retail brands, products and services in-store, in catalogues or online. Responsibilities The type of activities you'll undertake will depend on your employer and your level of seniority.

In general, activities may include some or all of the following: Income figures are intended as a guide only. Working hours Working hours are typically 35 to 40 hours across the whole week. Many roles are full time, but part-time hours may be available. These head office visual merchandising designers may visit stores out in the field to convey their design ideas to in-store visual merchandising teams and to ensure the concepts fit with the physical environment of the store.

Freelance or consultancy work is common, with freelance visual merchandisers working with a client base of smaller or independent retailers to create displays or train staff. There may also be opportunities within specialist visual merchandising installation and prop-making companies, to which large organisations often outsource projects.

Many large retailers have head office-based roles in major cities in the UK, with field teams visiting stores in geographical regions, or store-based visual merchandising teams.

Some employers may require the role to be multifunctional, with responsibility for store layout design or buying, and sometimes on a lower level, selling.

The job can be very physical with lots of lifting and carrying, climbing of ladders and use of power tools. Subsequently, good levels of stamina and manual dexterity are useful. If based within a head office or field team it may be a requirement to visit stores in the field, which means time spent away from home. Some larger retailers with stores abroad may provide opportunities for international travel to ensure the consistency of the brand across European or worldwide branches.

A driving licence may be required. Qualifications You don't need to be a graduate to enter this profession, but some higher education institutions offer awards specific to the occupation. This includes courses such as: Other useful degree subjects include: Some employers are now offering apprenticeships in visual merchandising. Skills You will need to show evidence of the following: Work experience Graduates with no visual merchandising experience may find it beneficial to begin in a retail sales assistant role and get involved in visual merchandising on the shop floor.

The types of employers most likely to recruit visual merchandisers include: Look for job vacancies at: Fashion and retail recruitment agencies frequently handle visual merchandising vacancies, for example: Professional development Many retailers have their own in-house training in brand styles and design, available to employees for continuing professional development CPD. This leads to more contact with merchandise and increased purchasing. For example, a store with a teenage target market should consider playing pop music, as this is a genre that a younger audience commonly enjoys.

Playing this genre will make their shopping experience more enjoyable, which can result in them staying longer in the store, exposing them to more merchandise, and influencing possible purchasing decisions. Having a unique scent in a store can differentiate the brand from others. When customers smell that scent outside of the store, this will trigger their senses and remind them of that brand and its products. Distributing scents throughout the store such as vanilla, lavender, thyme, rosemary, grapefruit, and eucalyptus can be advantageous for the retailer.

These scents calm, soothe, and comfort, therefore, stimulating the consumer to loiter in the store, leading to increased merchandise awareness and increased impulse purchasing. Exterior window displays can be used to sell product and entice customers into the store. An eye-catching, innovative window display can promote the brand image. It can be used to advertise. Windows can give consumers and by-passers understanding as to what goods are sold in store [24] They are also an effective way of promoting fashion trends and providing useful information to the target audience.

Visual merchandising is a multi-sensory tool used by retailers to catch the attention of customers and attract them into a store to make a purchase. Window displays are used as an initial attraction to bring customers into a store and are also used as a marketing tool to communicate the brand's image to the consumers as well as to distinguish itself from its competitors. The importance of the window display is that it is a touch point consumers have with the brand.

By generating interest or curiosity with the window display, a brand can leave an impression on the consumer and furthermore the consumer can figure out the quality and character of the products the brand has to offer. An appealing window display can create desire of products from that brand and therefore help with generating sales. A study in Nottingham, England of the pharmacy and beauty retailer Boots, has found that products introduced in a window display increases the sales of those products and even help with increasing the sales of products which have low sales.

Overall, stores who had a window display had a positive increase in sales compared to those who did not. Colour is a powerful tool in exterior displays. It can aid creativity for exterior window displays and can have a unique effect on the consumer. The use of color can create atmosphere, grab the attention of by-passers, and attract them to the store.

For example, blue can trigger a calm response, green and brown can promote restfulness, warm colours such as red, orange and yellow can initiate exciting, cheerful, friendly, vibrant, simulating reactions, purple can give the impression of elegance and sophistication, while grey colours can give off a depressing, dull feel. For example, using neutral colors such as green and brown when promoting environmentally friendly products is favorable, as they give off an earthy, relaxing effect; therefore, the consumer perceives those products as environmentally friendly.

Colour is a significant tool used in visual merchandising. It can be used to influence the behavior of consumers and evoke different reactions. For example, red is seen as a color of luck and good fortune in many Asian countries while it represents danger and excitement in Western countries. The use of graphics and photography in window displays is an effective way of communicating information to the consumer.

The most common form of communication in window displays is through text and signage, especially when advertising a sale or a special. Colorful, bold text and graphics are used to grasp the attention of these consumers.

Visually, signage should be appealing to the eye and easy to read. One effective way of using signage in windows is using a self-adhesive vinyl cutout to the window; small signs in the window can also be used to communicate the price of a good or the discount. Lighting is another technique, which can be used to enhance window displays. Lighting can be used to highlight certain products, and create dimension and set the mood for the window display. The brightness and colours of lighting can be adjusted to suit the mood of the display.

Once again, different colours trigger different emotions and therefore create different moods. Adjusting window displays based on seasonal events, calendar dates, and consumerism-based holidays such as Christmas, Valentine's Day, and Father's Day can be a useful approach to encourage consumer purchasing.

Choosing products that suit the season to display in the window can remind consumers to purchase gifts and provide gift ideas for the particular holiday. Window displays can be used to set trends; therefore, window display designers must always be one step ahead of trends and predict future fashion movements.

The merchandise must be able to direct these trends to the target audience, and be able to communicate them in a way so the audience is able to understand. A floor map helps visual merchandisers to find the best place for garments, according to the color stories of clothes and footwear in the shop. Another valuable tool is a planogram , to determine the visual look of your store's flow. Window displays are often used by stores to entice customers into the store.

Store visual merchandisers will dress the window in current season trends - often including fully dressed mannequins as well as accessories on plinths or hanging from special display equipment. A study in Sen et al. Display windows may also be used to advertise seasonal sales or inform passers-by of other current promotions. Restaurants, grocery stores, convenience stores, etc. From Wikipedia, the free encyclopedia. Behavioral targeting Brand ambassador Broadcasting Display advertising Drip marketing In-game advertising Mobile advertising Native advertising New media Online advertising Out-of-home advertising Point of sale Printing Product demonstration Promotional merchandise Publication Visual merchandising Web banner Word-of-mouth.

Point of sale display. Display window and Window dresser. Department of Education, Employment and Workplace Relations. Retrieved 5 October Retrieved 2 September

Popular Schools

Visual merchandising is comprised of many moving parts and can be confusing but it has a huge impact on customer experience in your retail store. Visual merchandising is comprised of many moving parts and can be confusing but it has a huge impact on customer experience in your retail store. As Nebraska Furniture Mart's Visual Merchandiser you will be responsible for creating a visually appealing environment that inspires our customers. Job Duties: A Day in the Life. Job Duties: . The role of Visual Merchandiser is creative and fast-paced. You will train, motivate and coach your colleagues to constantly think commercially. When you’re good at what you do, there are endless career opportunities within H&M.